With the New Year just around the corner and the Nutrition Plan buzzing all over Instagram and the community, we wanted to share why we created Tone It Up and why protein is essential for you to reach your goals in 2016!  Why PROTEIN!? Protein is essential for you; for your workout recovery, metabolism, healthy hair, beautiful skin and best of all... your toned muscles! Yup, protein helps make you more toned and lean! :) It's been so exciting seeing all of you love your Tone It Up Protein! We created Tone It Up protein, because we couldn't find a plant based protein on the market that was Certified Organic, Non GMO, Gluten-Free, Dairy Free and CLEAN!  So that's when we created Tone It Up Protein, the perfect fit! Was it hard? YES! It took more than two years and we continue to improve and grow the brand! Was it worth it!? 100%! Seeing all of you with our vegan protein powder after your workout makes us so happy and makes every single serving worth it! For all of you just catching up, we released the NEW Tone It Up protein powder at the end of the summer. We sought out to create the cleanest, high quality protein out there... and the new Tone It Up Protein powder delivers! Today we're going through each delicious ingredient to give you a deeper look and understanding of how it nourishes your beautiful body. Tone It Up Protein Ingredients Organic Pea & Pumpkin Seed Protein Pea Protein is made from organic Canadian yellow peas, a delicious and easily digestible plant-based protein source. Pea Protein requires fewer resources to make, and is more sustainable when compared to animal proteins like whey. As an added bonus, our organic pea protein has an extremely small particle size which leads to silky shakes and smoothies. Talk about a winner!

• Organic, Non-GMO, Vegan
• Gluten Free, Dairy Free, Soy Free
• Slow-digesting, great for pre-workout energy & post-workout muscle recovery
• Naturally cholesterol and fat free
• Rich in essential amino acids
• Blends easily into water, juice, shakes & smoothies
• Curbs cravings, naturally

ORGANIC PUMPKIN SEED PROTEIN We LOVE pumpkin! Organic pumpkin seed protein powder is high in magnesium, an important mineral for proper heart, muscle, and kidney function as well as energy production and metabolism. It's an all natural, vegan source of protein and completely cholesterol free. Pumpkin seed protein is also a great source of insoluble fiber which promotes digestive health and helps you feel full between meals!

• Organic, Non-GMO, Vegan
• Gluten Free, Dairy Free, Soy Free
• Contains essential amino acids
• Excellent source of essential Omega fatty acids
• Naturally rich in Magnesium, Vitamin K, Zinc, Potassium, Manganese, Copper & Phosphorus
• Helps regulate insulin & blood sugar levels
• Anti-inflammatory properties

ORGANIC GUAR GUM Organic Guar Gum is what makes the new Tone It Up smooth and creamy! It is a seed from the guar plant, and it's naturally very high in fiber, meaning it keeps you feeling full between meals and helps curb cravings. The fiber in guar gum aids in regulating digestive function, helps lower blood cholesterol levels, and increases the beneficial bacteria in your tummy. SEA SALT Let the sea set you free! Sea salt is produced by evaporating salt water from the ocean or saltwater lakes, leaving behind salt crystals naturally high in electrolytes, trace minerals and elements like potassium, iron and zinc.

• Much healthier than iodized table salt (standard salt used in most foods)
• Boosts immune health
• Naturally alkalizing
• Helps balance sugar levels in the body

ORGANIC VANILLA Natural vanilla beans are the fruit pods from the orchid. Small amounts of trace minerals such as calcium, magnesium, potassium, manganese, iron and zinc are also found in vanilla. Our Vanilla Protein Powder is sweet and delicious! ORGANIC CACAO Cacao comes from cacao beans, which are seeds from the cacao tree! Cacao is extremely high in skin & body loving antioxidants, making cacao one of our FAVORITE superfoods! Cacao is not heat-treated or alkalized like cocoa and it's the purest form of chocolate. Our Chocolate Protein Powder is rich, decadent and ultra chocolatey! MONK FRUIT EXTRACT Monk fruit is a melon that grows in the mountains of China. The extract is naturally sweet, without added sugar or calories. It's about 200 times sweeter than table sugar, getting its sweet flavor from the high antioxidants present in the fruit. It's gluten free & simply delicious without the guilt!

• Monk fruit is Non-GMO and the extraction requires no artificial chemicals
• Packed with antioxidants
• A natural, zero calorie alternative to sugar, stevia and xylitol that's made from real fruit