Our Nutrition Philosophy

After founding Tone It Up, we couldn't find protein or bars that we trusted or could recommend to our community. So in 2010 we decided to create a line of nutrition products with simple and clean ingredients. Tone It Up is made for women–– it's light, dairy-free, non-GMO, and gluten-free. We never use sugar alcohols and we're always delicious.

Why tone it up protein?

CLEAN INGREDIENTS
CLEAN INGREDIENTS

We are non-GMO, Gluten-free, Dairy-free, and never use sugar alcohols. Your protein is plant-based and all of your snacks are made from the cleanest ingredient profile that you can trust.

FOR WOMEN, BY WOMEN
FOR WOMEN, BY WOMEN

Protein helps support lean muscle, your metabolism, and healthy hair, skin, and nails. Tone It Up is made just for women!

MOST LOVED, BEST TASTING
MOST LOVED, BEST TASTING

The most loved protein powders and bars by women. We're all about taste, and Tone It Up continues to be the top seller at Target nationwide!

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