Our Nutrition Philosophy
After founding Tone It Up, we couldn't find protein or bars that we trusted or could recommend to our community. So in 2010 we decided to create a line of nutrition products with simple and clean ingredients. Tone It Up is made for women–– it's light, dairy-free, non-GMO, and gluten-free. We never use sugar alcohols and we're always delicious.
Your Most Loved
Why tone it up protein?
![CLEAN INGREDIENTS](http://my.toneitup.com/cdn/shop/files/2021_04_Nutrition_Landing_Page_3_L_60x.png?v=1617347741
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We are non-GMO, Gluten-free, Dairy-free, and never use sugar alcohols. Your protein is plant-based and all of your snacks are made from the cleanest ingredient profile that you can trust.
![FOR WOMEN, BY WOMEN](http://my.toneitup.com/cdn/shop/files/2021_04_Bridal_Sculpt_Program_Landing_Page_13_L_be162093-c22e-464a-a7fc-a0626c6f4dc3_60x.png?v=1617324128
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Protein helps support lean muscle, your metabolism, and healthy hair, skin, and nails. Tone It Up is made just for women!
![MOST LOVED, BEST TASTING](http://my.toneitup.com/cdn/shop/files/2021_04_Nutrition_Landing_Page_4_L_60x.png?v=1617347745
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The most loved protein powders and bars by women. We're all about taste, and Tone It Up continues to be the top seller at Target nationwide!