Hey girl!! How are you? Have you spotted the new flavors of protein and bars at Target and on ToneItUp.com?! Everything we create for you starts with intention, so we want to take a few mins to reflect on the WHY behind your protein. You know I’ve been experimenting with protein in the kitchen since high school. I actually made Karena her first protein pancake after one of our first nights out together! Then when we started Tone It Up and began sharing recipes, the community asked us what brand of protein we were using. We did so much research and realized we couldn’t find a clean, honest, healthy product we felt good about recommending. So we thought, why not make our own? And that was the beginning of Tone It Up Protein! Through the years, there have been many versions to perfect your protein — from sooo much taste testing, to ingredient sourcing, and times when Karena, Brian, my brother, Leckrone, and I were literally shipping the protein to you ourselves! Through it all, our vision has always been the same. We're committed to bringing you the BEST protein, the highest-quality ingredients, and bars and snacks that we trust and eat.