Free Protein Shakes on Orders over $60!


Nutrition for women, by women

Your Perfect Protein

Tone It Up Protein is plant-based, clean, and delicious. Made from pea protein, chia seed, and gluten-free oats, your body will thank you!


Always plant-based, always clean,
always made just for you.

Bars & Snacks

We love snacking too... and we're really passionate about taste and texture! So we created the best tasting protein bars and snacks that are light, tasty, and clean. You'll feel energized and lean snacking with us!


Clean Ingredients

We are non-GMO, Gluten-free, Dairy-free, and never use sugar alcohols. Your protein is plant-based and all of your snacks are made from the cleanest ingredient profile that you can trust.

For Women, By Women

Protein helps support lean muscle, your metabolism, and healthy hair, skin, and nails. Tone It Up is made just for women!

Best Tasting

The most loved protein powders and bars by women. We're all about taste, and Tone It Up continues to be the top seller at Target nationwide!

Beauty Boost with Collagen

Results happen when you are consistent! Tone It Up collagen is the perfect beauty boost in your coffee, your recipes, and your shakes!


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Nutrition On-The-Go

Ready, get set, GLOW! From collagen packets, bars, bites, snacks, and shakes, you'll feel healthy and energized whereever you are!

Protein Shakes

Fueling your body with nutritious protein should be simple and easy! We created your Tone It Up Shakes so you can fuel post-workout, have a snack on the road, feel healthy at work, and grab on-the-go!

"We wanted to create something we could recommend to our community, our girlfriends, and our families... something we trusted for the women we love most."

- Founders Katrina Scott and Karena Dawn

Our Story

“After founding Tone It Up, we couldn’t find protein or bars that we trusted or could recommend to our community. So in 2010 we decided to create a line of nutrition products with simple and clean ingredients.

Tone It Up is made for women— it’s light, dairy-free, non-GMO, and Gluten-free. We never use sugar alcohols and we’re always delicious.”

Katrina tested, Karena Approved!