YOUR TONE IT UP
STARTER PACK

Get started with Tone It Up! Made for women, by women, these products are designed specifically for you to help you get results and feel amazing. Loved by millions of women, start by trying our community's favorites!

The Variety Starter Pack

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The Chocolate Lover’s Starter Pack

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your starter pack includes....

14 Servings

Plant-Based Protein Powder

With 15g of plant-based protein in every scoop, your Tone It Up protein helps to rev your metabolism, form lean muscle, energize your body, and keep you full all day long!
4-Pack

Protein Cookies

Each cookie delivers 10 right-sized grams of protein to fuel your muscles and keep you satisfied! Delicious and nutritious…they’re the perfect AM/PM pick-me-up or post workout treat!
4-Pack

Protein Bars

Get the perfect 10g of protein for optimal results, on-the-go! Your TIU protein bars were designed so you always have a nutritious snack anytime, anywhere.

"I love using this protein mix to make pancakes for me and my husband, great treat for Saturday mornings! I also use it in my smoothies to make sure I’m getting enough protein. The TIU app has lots of recipes for this flavor that I still need to try!"

Liz J.

"Love this protein powder. I feel great knowing it contains good ingredients and is organic. The consistency is perfect and it mixes well into my smoothies, muffins, and overnight oats.
In addition, it also tastes great!"

Gabrielle P.

"I've been following these ladies since 2010 and I STILL feel so inspired and invigorated by their healthy spirit! Love, love, this protein! Tastes great and makes you feel even better!"

Stacey A.

"I love it! And I’m so grateful you offer this protein. I recently discovered that I have multiple food allergies and this is the only protein powder I have found that will accommodate my special diet. I feel great! Thank you for providing a product that doesn’t upset my tummy. Xoxox"

Nicole F.

WHY TONE IT UP PROTEIN?

CLEAN INGREDIENTS

We are non-GMO, Gluten-free, Dairy-free, and never use sugar alcohols. Your protein is plant-based and all of your snacks are made from the cleanest ingredient profile that you can trust.

FOR WOMEN, BY WOMEN

Protein helps support lean muscle, your metabolism, and healthy hair, skin, and nails. Tone It Up is made just for women!

MOST LOVED, BEST TASTING

The most loved protein powders and bars by women. We're all about taste, and Tone It Up continues to be the top seller at Target nationwide!