Your must haves
Why Tone It Up Nutrition?
We are non-GMO, Gluten-free, Dairy-free, and never use sugar alcohols. Your protein is plant-based and all of your snacks are made from the cleanest ingredient profile that you can trust.
Protein helps support lean muscle, your metabolism, and healthy hair, skin, and nails. Tone It Up is made just for women!
The most loved protein powders and bars by women. We're all about taste, and Tone It Up continues to be the top seller at Target nationwide!
Loved By the TIU Team!
Shop Now
Strawberry Banana Protein + Immunity
Love the strawberry taste. Perfect add on to a fruit smoothie for a protein boost. No aftertaste or gritty texture.
- STRAWBERRY BANANA PROTEIN + IMMUNITY
Unsweetened Vanilla Protein
Not too sweet! It's Delicious. I add fruit to sweeten it naturally.
- UNSWEETENED VANILLA PROTEIN
Chocolate Peanut Butter Bars
It’s great for an on the go snack or in the afternoon when I have a sweet craving knowing I’m choosing a healthier option and getting protein in.
- CHOCOLATE PEANUT BUTTER BARS
Plant Based Protein Powders & Cookies
I absolutely love all of Tone It Up plant based products. Excellent taste and smooth texture. Excellent job ladies and I will continue to be a loyal customer. ❤️
- PLANT BASED PROTEIN POWDERS & COOKIES
Hot Cocoa Collagen
As soon as you open the jar, it’s smells like a cozy winter night. I love that you’re getting collagen and adaptogens with it. The flavor is great and it’s become a staple in my evening ritual. I’ve been sleeping better since I started using it, too. It helps me unwind and prepare for rest. I would definitely buy again!
- HOT COCOA COLLAGEN
Birthday Cake Bars
These Birthday Cake Protein Bars brighten my day! Love them!
- BIRTHDAY CAKE BARS
Double Chocolate Chip Cookies
These are so good, I take them with my afternoon coffee when i have a chocolate craving.
- DOUBLE CHOCOLATE CHIP COOKIES
Protein Bars & Cookies
Love them! Such a great snack or mini meal on the go! Taste is great and not too "diet" tasting.
- PROTEIN BARS & COOKIES
Strawberry Banana Protein + Immunity
Unsweetened Vanilla Protein
Chocolate Peanut Butter Bars
Plant Based Protein Powders & Cookies
Hot Cocoa Collagen
Birthday Cake Bars
Double Chocolate Chip Cookies
Protein Bars & Cookies
Love the strawberry taste. Perfect add on to a fruit smoothie for a protein boost. No aftertaste or gritty texture.
- STRAWBERRY BANANA PROTEIN + IMMUNITY
Not too sweet! It's Delicious. I add fruit to sweeten it naturally.
- UNSWEETENED VANILLA PROTEIN
It’s great for an on the go snack or in the afternoon when I have a sweet craving knowing I’m choosing a healthier option and getting protein in.
- CHOCOLATE PEANUT BUTTER BARS
I absolutely love all of Tone It Up plant based products. Excellent taste and smooth texture. Excellent job ladies and I will continue to be a loyal customer. ❤️
- PLANT BASED PROTEIN POWDERS & COOKIES
As soon as you open the jar, it’s smells like a cozy winter night. I love that you’re getting collagen and adaptogens with it. The flavor is great and it’s become a staple in my evening ritual. I’ve been sleeping better since I started using it, too. It helps me unwind and prepare for rest. I would definitely buy again!
- HOT COCOA COLLAGEN
These Birthday Cake Protein Bars brighten my day! Love them!
- BIRTHDAY CAKE BARS
These are so good, I take them with my afternoon coffee when i have a chocolate craving.
- DOUBLE CHOCOLATE CHIP COOKIES
Love them! Such a great snack or mini meal on the go! Taste is great and not too "diet" tasting.
- PROTEIN BARS & COOKIES
Connect with us!
Sign up for the Tone It Up newsletter and get access to weekly inspiration, exclusive content from your trainers, first look at new products and special discounts!
Success! You're all Signed Up. Check your inbox for more!
For women, by women
Share. Love. Inspire. Sweat.
Live Your Healthiest, Happiest Life